graphic designer
+ illustrator

A Graphic Designer and Illustrator based in Brighton, UK. Working at a local advertising and marketing agency.

He’s driven to learn. He aims for new ideas. He looks for surprises! He truly admires the process of design as much as the end result. He pushes his work to make a real impact on the audience, by solving a problem from multiple perspectives.



︎︎︎ Email: alfie.illustration@gmail.com
︎︎︎ Curriculum Vitae
︎︎︎ Further work (Archived)
graphic designer
+ illustrator


He’s driven to learn. he aims for new ideas. He looks for surprises! He truly admires the process of design as much as the end result. He pushes his work to make a real impact on the audience, by solving a problem from multiple perspectives.

Alfie Stevenson-Kelly is a Graphic Designer and Illustrator based in Brighton, UK. Working with local advertising and marketing agency.



︎︎︎ Email
︎︎︎ CV


That Odd Orienteering Co
Brand identity




About the project

Client
That Odd Orienteering Co

Sector
Sports & Events

Team
Alfie Stevenson-Kelly (Design)
Alexis Berg (Photography)

The Goal

Revitalising orienteering in the UK, through a new brand that plans to have varied competitive courses across the country. Using a contemporary visual design system to help increase the awareness and popularity of the sport to a broader audience.


The Audience

The traditional customer for the brand is a sports enthusiast that practices all year. By spending large amounts of their free time training they become focused on their performance and data from race days. They desire to see improvement in themselves after each race.


The Inspiration

Homage to its Scandinavian roots, while keeping the design appropriate for a contemporary brand. Keeping clear structured compositions that focus on functionality and the outdoor environment the brand lives within.





© Copyright 2022 alfie stevenson-kelly