One Hundred

King’s Entrepreneurship Institute

Creative Lead

About the Client
King’s Entrepreneurship Institute has existed at King’s College London since 2015 to support entrepreneurial thinking, skills, and start-ups for King’s students, staff, and alumni.
The Institute is known for its flagship Accelerator, King’s20, a 12-month programme that supports 20 high-potential start-ups from the King’s community. For example, they provide office space, access to investor networking, workshops, and bootcamps, access to grant funding opportunities, and mentorship.

Kings’20 is now in its 5th year of operation, with September 2020 including a cohort that includes their 100th Venture. This is an achievement that the institute wants to be recognised by the King’s community, alumni, and investors. Showcasing the impact and innovation these ventures have delivered across various industries in a short digital magazine.

I created a short special edition magazine that celebrated the stories of all 100 ventures that have come through King’s Collage London.

Stand out features in this special edition were venture capital and innovation leader Sarah Chen, award-winning women’s lifestyle journalist and media entrepreneur Tobi Oredein, the ‘Deliveroo’ of clothing alterations Sojo, and C the Signs – an award-winning tool that uses artificial intelligence to identify patients at risk of cancer at the earliest and most curable stage of the disease by Bhavagaya Bakshi.

I introduced a flexible 12-column grid as a foundation for organising visual elements in the magazine. This special issue is filled with content, but the layout and approach taken offer multiple entry points for the reads, with spot illustrations, pull quotes, and negative space. With a large amount of content being shown, there are numerous visually lead pages that give the reader a break and breath of fresh air before diving into further interviews.

Graphically, I was restricted to King’s brand guidelines. The purpose and intentions of this are that the entrepreneurship faculty feels part of the King’s branding. The  magazine is, however, able to hold its own identity with the usage and placement of typography. Using King’s Caslon and Inter in its variety of weights and styles. 

Due to Covid-19, the magazine will stay as an online publication. However, the results of the digital magazine had 61.1% of people read the entire publication from front to back (Recorded from January 2021 – March 2021). On social media, the magazine received 23,499 impressions on Twitter from 4 tweets.

Poster series
I created a limited poster series labelled ‘100!’ that would be printed and mounted on the institute walls. That could be seen by visitors and remembered for years to come. To commemorate a fantastic achievement from the team at the institute.

I categorised all 100 ventures into 4 groups with each group being assigned a number from the title ‘100!’. Healthcare (1), Education (0), Society (0), and Sustainability (!). With all ventures spilt we begun sourcing imagery and compiling all assets needed to create a poster series. This project gains a further extension due to its success and is run as a campaign with a digital magazine, scroll down to see this project develop.

historical context/Inspiration
A source of inspiration came from the 1940s, specifically soviet designers and their use of dynamic geometry, bold typography, and minimalist colour palettes. Creating powerful compositions, evocative messages, and memorable posters.

Inspiration was taken from the work of Richard Hamilton and his use of collage technique, using the mixture of pasting of paper cut-outs, texture, and photographs to form a depth of layers. The technique allowed to showcase a range of start-ups on a page in a balanced but curational way.

Copyright © 2021 Alfie Stevenson-Kelly.